Want More Book Reviews? Here’s How to Get Them (the Ethical Way!)
Why Book Reviews Matter
Book reviews are the lifeblood of an indie author’s success. They build trust with potential readers, boost credibility, and influence Amazon’s algorithm to show your book to more people. But let’s be real—getting reviews can feel like pulling teeth! 
The good news? You don’t have to resort to shady tactics or fake reviews. In this post, I’ll walk you through ethical, effective strategies to get more book reviews without breaking Amazon’s policies or losing sleep over it. 
Make It Easy for Readers to Leave a Review
How to Do It: Ask readers directly and make the process simple.
- Include a call-to-action (CTA) at the back of your book: “Loved this book? Please consider leaving an honest review on Amazon!”
- Offer step-by-step instructions in your email newsletters on how to leave a review.
- Drop a friendly nudge on social media: “Finished [Book Title]? I’d love to hear what you think—leave a review and make an author’s day!”
Why It Works: Many readers don’t leave reviews because they don’t know how or forget—a simple reminder helps.
Try This: Use Booklinker.net or a universal link (like Books2Read) to create an easy-to-share review link that works for any store.
Build a Review Team (aka Your ARC Readers)
How to Do It: Assemble a small but mighty group of Advance Reader Copy (ARC) reviewers before your book launches.
- Reach out to your email list subscribers and ask if they’d like an early review copy.
- Set up an ARC team via Facebook groups or Discord.
- Use platforms like StoryOrigin, BookSprout, or NetGalley to connect with reviewers.
Why It Works: Having committed reviewers ensures you get feedback on launch day, boosting your book’s visibility.
Try This: Create an ARC sign-up form using Google Forms or ConvertKit to collect interested readers. Make sure to include clear expectations that they’ll leave an honest review.
Offer Review Copies to Book Bloggers & Influencers
How to Do It:
- Find book bloggers in your genre and send a polite, personalized request for a review.
- Connect with BookTok, Bookstagram, and BookTube influencers who love your niche.
- Use directories like The Indie View and Reedsy’s book blogger list to find reviewers.
Why It Works: Bloggers and influencers have engaged audiences who trust their book recommendations.
Try This: Make outreach easier by using AI tools like ChatGPT to draft personalized review request emails—just make sure to tweak them to sound genuinely you!
Run a Giveaway (the Ethical Way!)
How to Do It: Host a giveaway where the only requirement is reading your book.
- Run a Goodreads Giveaway (paid, but effective!)
- Offer a free copy to your newsletter subscribers (but don’t require a review—it must be voluntary!)
- Use Prolific Works or BookFunnel to distribute free copies to new readers.
Why It Works: More readers = more potential reviewers! Plus, giveaways create buzz and excitement around your book.
Try This: If you’re on a budget, run a simple eBook giveaway on your own website or through social media.
Engage with Readers & Book Communities
How to Do It: Be genuinely active in bookish spaces.
- Join Facebook reader groups and participate in discussions (without spamming!).
- Engage with reviewers on Goodreads and Amazon by responding to reviews (politely!).
- Create a fan club or reader group where fans can chat and share book love.
Why It Works: Readers who feel connected to an author are more likely to review and recommend their books.
Try This: Host a virtual book club or Q&A session where readers can discuss your book.
Use AI to Help With Outreach (But Keep It Personal!)
How to Do It: AI can make outreach faster, but it shouldn’t sound robotic.
- Use AI tools (like ChatGPT) to draft personalized review request emails.
- Automate review follow-ups with your newsletter tool (like MailerLite or ConvertKit).
- Use AI for social media engagement prompts (but always add your human touch!).
Why It Works: Saves time, keeps communication consistent, and ensures you don’t forget to follow up!
Try This: Ask AI to draft a friendly, engaging follow-up email for readers who downloaded your book but haven’t reviewed it yet.
The Bottom Line: Getting Reviews is About Building Relationships
Book reviews don’t just magically happen—they come from engaged readers who love your work and feel connected to you.
The best way to get more reviews? Make it easy, ask nicely, and nurture your community.
What’s Your Best Review-Gathering Tip?
Drop a comment below and let’s chat!